Nothing can be bigger than an India-Pakistan game to knock the World Cup. Therefore, it is not surprising that rates of advertisement for the live broadcast of the game has broken all records.
Sources told NDTV that the types of land for ten seconds of advertising has increased six-fold to Rs. 18 lakh. Fees for league matches were sold at Rs. 3.5-4 lakh per ten seconds. The previous record was spot rates of Rs. 14-15 lakh (for ten seconds) during the IPL final in 2009.
So far, all computer games in India have attracted higher rates. Spot rates for the quarter in India and Australia was Rs. 12.10 lakh (for ten seconds), while for the Spain-England match was Rs. 7 lakh (ten per second).
Advertising rates in situ for the final match is expected to be sold at a huge R. 24 lakhs (ten per second).
The mother of all parties concerned not only rates announcement, but ticket prices have soared on the black market as well. A Rs. Rs 250 ticket exaggerated. 2000, while R. 500 entries were Rs. 4000. A Rs. 1,000 tickets sold for as high as Rs. 6.500 to 7.000.
No comments:
Post a Comment